As a motorcycle enthusiast, writer, experiential producer, and advertising legend, Steve "Scoff" Schofield has a wealth of exciting experiences and insights to share. In this episode, I catch up with my old pal from LA to hear more about his fascinating journey.
Growing up in Chicago, Steve was surrounded by the family business - a flower shop that had been established in 1896. While the shop was a popular destination for many, it also attracted its fair share of mob regulars. Despite this colorful background, Steve went on to become a cop before eventually transitioning into the world of advertising.
Over the course of his 30+ year career in advertising, Steve has worked with some of the biggest brands in the world and has developed a reputation as a true industry legend. He has an engaging and dynamic personality, and his stories are sure to intrigue any listener.
In this episode, we delve into Steve's upbringing in Chicago, his time as a cop, and his advertising journey. We also discuss his love of motorcycles and his experiences as a producer and writer. If you're interested in advertising, or motorcycles, or want to hear a great story, this is the episode for you!
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